Brief
To create an engaging 'front-of-house' video to help attract passersby and lead them into the Purolite booth. Delivering high-energy and engaging visuals to deliver the foot-print savings of Purolite's next-generation bead technology, delivered with supporting numerical data. The visuals will reinforce the formation and consistent size of the bead. With a DurA promotion to end.
Proposed Action
1. Water flows through the shot from left to right. This is joined by a representation of solvent and C02.
To create an engaging 'front-of-house' video to help attract passersby and lead them into the Purolite booth. Delivering high-energy and engaging visuals to deliver the foot-print savings of Purolite's next-generation bead technology, delivered with supporting numerical data. The visuals will reinforce the formation and consistent size of the bead. With a DurA promotion to end.
Proposed Action
1. Water flows through the shot from left to right. This is joined by a representation of solvent and C02.
2. The water swirls into a spherical shape to begin to form the bead. Certain figures are shown to show the reduction in the footprint of this new process.
3. The liquids and gases solidify into an outer crust and form our familiar Purolite hero bead.
4. Ligands grow from the surface. Antibodies could potentially fly in and bind?
5. We cut or zoom into a ligand close up and we deliver the final copy.
Style Frames - Created In-House
Very Rough Visual Storyline Proposal
