Savage Defender came to DW Studio with the need to market their Land Rover Defender customisation service. The campaign was to promote that this high-end service was now being rolled out across the US.
The aim of the teaser was to entice the American audience to the delights of the British born Land Rover Defender, whilst not giving too much away about the actual specifications that will be available. A more in-depth video is soon to begin production, as is an online interactive virtual showroom that will allow users to fully spec the short and long wheel base models.
A high-octane powerful approach was taken to create a sense of drama and excitement over this British Classic that is yet to make an impression on the American market. An impression that is soon to change courtesy of Savage defender!